A company website is a great way to give your brand online exposure and not having online activity may be a concerning factor for potential customers or clients. It doesn’t matter if you run a Law Firm, Local Shoe shop or a multimillion-pound company as they all have one thing in common, they need to be seen. It’s all very well and good ranking number one for your brand term, anyone can do that with even the smallest amount of knowledge but how do you acquire new online customers that aren’t familiar with your brand? There’s one simple answer to that and it’s Search Engine Optimisation or SEO for short.
Getting your SEO right will give your company the ability to appear in Google for different keywords that might be associated with your business. As an example, you may own a carpet store in Manchester, in that case, you’d want to appear for searches such as ‘Carpets Manchester’ or ‘Carpet stores near me’. You can do this a number of ways but adhering to SEO best practices and great quality content are the most important things to keep in mind.
Why do I need to rank well in Google?
It’s all about the visibility of your website, the more things you can rank for the more impressions you’ll get. However, just ranking for keywords isn’t good enough, you’ll need to rank at least on page one of Google for your money terms. This is because on average Google’s top 5 results get 75% of the clicks so if you’re not in that top 5 your click-through rate will be exponentially lower than your competitors who are.
So, you’ve taken my advice and invested in some top-quality content for your website but now what? Unfortunately, SEO is a slow but rewarding process it could take anywhere from 2-6 months for your content to start ranking properly but this can be spread up if you can get other websites to link to your pages.
What else can I do to improve my SEO?
It’s important to make sure you’re only doing white hat SEO which is the process of improving your rankings in ways that don’t go against googles policies, the basic ones include the following:
On-page SEO Techniques:
- Relevant & Sharable Content
- Page Titles & Meta Data
- Good Quality Images
- Effective use of Heading Tags
- Strong Use of Keywords on pages
- URL Optimisation
- Internal linking
Off-Page SEO Techniques:
- Website Speed (Especially on mobile!)
- Schema Implementation
- Site Architecture
- Quality Backlinks
- Social Media Engagement
By harnessing some of these techniques you’ll be able to improve your rankings over time. It is a slow and painful process, but the benefits can far outweigh the cost if it’s done right. Investing in it will allow you to tap into new revenue streams that previously you’ve never had access to, all it takes is a little patience and persistence.